Snapchat maps are an excellent way to track your friends in real time. The geo-location tool is very accurate, even showing a visual of the building the person is in. The tool is so advanced that it can detect activities such as driving, on a boat and on the phone, changing your Bitmoji to represent the activity that you are doing. In 2020, Snapchat had an average of 218 million daily active users that generated over 3 billion snaps a day (Verywell Family, 2020). Each time you login or post on your story, Snapchat maps update without you being aware. It can be easy to forget that people can see your location, and you are not notified when somebody looks to see where you are. This can be dangerous as users may be unknowingly sharing information to their Snapchat friends, placing themselves in locations they may want to keep private.
Snapchat is mainly used by younger social media users, and parents are often using it to track their children. Not only does this affect the child’s independence, but it also causes a concern when Snapchat fails to update the maps, causing anxiety for the parents. As well as parents tracking their children, Snapchat is often the centre of cyberbullying for the younger users, being able to send the location of school friends, and sharing messages to a large amount of people. To protect yourself on Snapchat, users can switch their privacy to ‘Ghost Mode’ which prevents other users from seeing their location.